Brought in as the team’s first Senior UX Designer, I established our process and used it to lead GetGamblingHelp.com through its first major UX redesign. This laid the groundwork for multiple subsequent iterations that would more than double the site’s conversion rates. This was the start of something big.
The Get Gambling Help website encountered significant usability challenges, reflecting a hodgepodge of outdated design elements. Users faced obstacles due to stale information, a cluttered layout that felt visually overwhelming, a complicated taxonomy, and a user flow that lacked intuitiveness. Navigating this landscape was further complicated by a strict set of constraints, which required balancing multiple custom functionalities with limited developer resources.
As the sole UX designer for this project, I embraced a leadership role that allowed me to collaborate closely with our engineers while bringing the redesign to life. My journey encompassed every facet of the design process, from conducting thorough research and creating sketches, wireframes, and mockups, to delivering final assets and documentation. I also oversaw the development phase, ensured the live product met our standards, and iterated on the design through several rounds of refinement.
To achieve these goals, we set forth the following key objectives that guided the redesign process:
From the detailed UX and SEO reports, several critical insights informed the redesign:
My clients don’t just witness change; they lead it. Partner with a designer who comprehends the user journey and trust your vision in capable hands.
Transform your digital space with my groundbreaking Product Design – UX/UI experience—a blend of function and aesthetics driven by relentless pursuit of perfection.
We design a website that embodies your vision, then build it to launch your brand into digital stardom, all on your own domain. This process—the design, build, and live push—is the leap towards establishing your digital presence and story.
Once live, we launch into a full-throttle, 30-day scrutiny under the gaze of multiple industry insiders. Here, your website isn't just observed—it's put through the paces to stimulate growth and evolution, ensuring it meets the demands of your users.
Post-feedback, the true artistry begins. It's here that your website, already full of potential, undergoes a metamorphosis, transcending from good to extraordinary. This is a deep-dive into optimization, ensuring that every interaction counts.
