The Russell Herder website was ready for a transformation to overcome challenges affecting its user experience and overall performance. Outdated design and complex navigation made it difficult for users to access the agency’s services, while limited mobile optimization hindered the site’s effectiveness on modern devices.
By thoughtfully analyzing user behavior, heatmaps, feedback, and SEO performance, the Russell Herder redesign became more than just a visual update—it transformed into a strategic tool by doubling its growth and strengthening the agency’s brand identity.
Users faced a difficult journey through the site due to confusing navigation, making it harder to find key information. The design, while functional, no longer reflected the agency’s professionalism and modern approach. On top of that, poor mobile optimization led to frustration for users on smaller screens.
The goal was simple: streamline the user experience, refresh the design to reflect Russell Herder’s vision, and ensure a consistent experience across all platforms. As lead UX/UI designer, I worked closely with the creative team, leading every step—from research to wireframes and mockups—and built the site using HTML, CSS, jQuery, and WordPress.
Through thoughtful analysis, we set key objectives to better align the website with user needs:
Insights from UX reports and heatmaps guided key improvements:
This strategy not only propelled Russell Herder to a leading position within its industry but also redefined its digital presence through a harmonious blend of elegance and engaging user interaction, paving new pathways in digital brilliance.
The original site had a cluttered design, outdated visuals, and inconsistent branding, which hindered the user experience. Complex navigation also limited the site’s functionality, and the absence of mobile optimization posed challenges as more users accessed the site via mobile.
The redesigned site now features a user-friendly layout with clear navigation and optimized CTAs. Content is organized into readable sections, improving both accessibility and engagement. Full mobile optimization made navigation easier, significantly enhancing user experience.
Leading the development, I relied on data-driven decisions and iterative improvements. UX and SEO insights informed our strategy for better mobile responsiveness, effective CTA placement, and reduced drop-offs, resulting in a well-segmented, visually enhanced website tailored to user needs.
The transformed Russell Herder website exemplifies the impact of thoughtful UX design and ongoing development. Addressing initial limitations and incorporating data insights allowed us to create a platform that supports both user experience and the agency’s mission to deliver impactful client results.
