How Strategic SEO Transforms Your Online Presence: A Case Study
When I first joined Russell Herder, their website had a limited online presence—visible primarily for the company name and a few scattered keywords. It was clear there was untapped potential to rank for niche-specific terms that could attract both clients and candidates. Fast forward to today, and the website now ranks for 16 highly targeted keywords in the Top 10 results on Google.
This transformation didn’t happen overnight—it’s the result of deliberate, proven SEO strategies that I’ve refined over 15 years of experience.
The Journey to Better Rankings
At the start, we analyzed SEO data to assess visibility and keyword rankings. In March 2023, the website ranked for just five keywords in the Top 10, most of which were tied to the company name. The opportunity to grow was undeniable, and that’s when the work began.
Here’s how we turned things around:
- Keyword Research and Targeting
We identified high-value, niche-specific keywords relevant to Russell Herder’s expertise, focusing on terms with strong user intent, such as “advertising agency Minneapolis.”
- Content Optimization
By aligning on-page content with user intent and search engine expectations, we enhanced headings, meta descriptions, and keyword placement to improve relevance and engagement.
- Technical SEO Improvements
We optimized the website’s speed, structure, and mobile responsiveness to ensure it met modern SEO standards.
- Data-Driven Adjustments
Through consistent monitoring and analysis of ranking trends, we adapted strategies to maintain steady progress.
Remarkable Results
The results have been extraordinary. Here’s a comparison of keyword rankings before and after:
March 2023
- Ranked for 5 keywords in the Top 10:
- “Russell Herder” (#1)
- “Association marketing agency” (#6)
- “Advertising agency jobs Minneapolis” (#8)
- “Legal brand marketing” (#8)
- “Marketing agency jobs Minneapolis” (#10)
December 2024
Now ranking for 30 keywords in the Top 10:
- “Russell Herder” (#1)
- “Marketing agency jobs Minneapolis” (#3)
- “Association marketing agency” (#3)
- “Advertising agency jobs Minneapolis” (#4)
- “Media agency Minneapolis” (#5)
- “Ad agencies in Minneapolis MN” (#5)
- “Advertising agencies in Minneapolis” (#5)
- “Advertising Minneapolis” (#7)
- “Minneapolis advertising agency” (#7)
- “Minnesota ad agencies” (#7)
- “Advertising agency MN” (#7)
- “Minneapolis advertising agencies” (#7)
- “Minnesota advertising agencies” (#7)
- “Advertising agency Minneapolis” (#8)
- “Social media management Minneapolis” (#8)
- “Advertising agencies Minneapolis” (#8)
- “Minneapolis creative firms” (#9)
- “Agency Minneapolis” (#9)
- “Creative agencies Minnesota” (#9)
- “Creative agency Minneapolis” (#9)
- “Ad agencies Minneapolis” (#9)
- “Advertising agencies Twin Cities” (#9)
- “Creative agency Minneapolis” (#10)
- “Minneapolis creative agencies” (#10)
- “Advertising firms Minneapolis” (#10)
- “Advertising agency careers” (#10)
- “Legal brand marketing” (#10)
- “Content marketing Minneapolis” (#10)
- “Minneapolis ad agencies” (#10)
- “Marketing firms Minneapolis” (#10)
In less than two years, the website has grown from ranking for just five keywords to sixteen, with visibility in areas directly tied to its niche. This isn’t just about numbers—it’s about meaningful exposure, increased traffic, and real business opportunities.
Transforming Your Online Presence
This success wasn’t a stroke of luck. It’s the result of intentional, targeted strategies that focus on long-term growth. If your website isn’t ranking for the terms your audience is searching for, now is the time to act. The right approach can turn your site into a powerful tool for engagement and success.
Ready to unlock your website’s potential? Let’s work together to elevate your search rankings and create lasting impact. I’ve included screenshots below to illustrate the progress we’ve made and offer a glimpse of what’s possible with a thoughtful, strategic SEO plan.
Attached Proof:
- March 2023 SEO Snapshot: Highlights limited rankings in the Top 10, focused primarily on branded keywords.
- December 2024 SEO Snapshot: Demonstrates significant growth, showcasing rankings for niche-specific keywords that drive value.
