Director of User Experience & Web Design

Creating impactful digital experiences

From humble startups to websites used by millions, Packy has designed experiences that people love. At Russell Herder, Packy leads a talented team of UX designers and web developers creating websites that truly make a difference.

WORK

What I've Been Up To

Globally adopted software, high-converting websites, emerging technology, and beyond. This is a detailed chronicle of the stories, processes, and results behind a curated selection of projects that Packy has led and contributed to over the last year.

WRITING

Notes From the Field

Whether guiding you through the world of UX design or exploring the natural beauty of Grand Teton National Park, this is where Packy shares thoughtful insights.

Why Starting Local is the Foundation for Nationwide SEO Success

How Strategic SEO Transforms Your Online Presence: A Case Study

AI: The Future of Job Enhancement, Not Replacement

Power of the Web Named Among Top 13 Web Design Firms in Minneapolis

Team looking at phone learning about UI and SEO

The Intersection of User Experience (UX) and SEO

Is There a Battle Between Aesthetics and Accessibility

CLIENTS

What Others Say

Here, you’ll find reflections from those who’ve experienced Packy’s commitment to creating impactful, user-centered solutions.

Alyssa Lindsey

CMO (Reiiumne)

Packy's ability to incorporate UX/UI design for multiple platforms is impressive. More importantly, I would like to emphasize how intelligently he designs in regards to our vision and end goals. Not only is he knowledgeable, he's honest in his SEO reporting, and gives great advice on what we needed to do to improve organically. I look forward to working with him on other product line launches.

Austin O'rielly

CEO/Dynamic DNA Laboratories

Packy at Power of the Web did a wonderful job optimizing our website for SEO/SEM. Our company site, dynamicdnalabs.com, saw huge increases in keyword rankings, visitors and sales within only a few weeks. He is also great with UX/UI (user experience and user interface) optimization. Would highly recommend his services!

Nathan Arant

Chief Operating Officer at Elevator3

I partnered with Packy in the design and development of one of my companies websites! Packy absolutely crushed it, creating an educational environment that gives the end user a good understanding of the value of our product.

Jason Weed

Owner (Northcast)

Power of the Web is an extremely talented agency. Packy, the owner, is someone who continuously looking to grow and try new things to elevate users digital experiences. His positive mentality, work ethic, and approach to challenges is what I admire most about him and is what makes him an amazing cultural fit.