The Get Gambling Help website was facing more than just usability challenges—it risked failing those who relied on it most. With outdated visuals, overwhelming clutter, and confusing navigation, users struggled to quickly find critical support resources. It was clear a transformative redesign was essential to reconnect users effectively with the vital help they urgently needed.
Driven by detailed heatmap analysis, comprehensive user behavior studies, and targeted SEO insights, the Get Gambling Help redesign went beyond visual improvements. These precise enhancements created an intuitive, deeply supportive platform, making resources immediately accessible and significantly increasing user engagement.
Initially burdened by an outdated design, confusing layouts, and dense content, Get Gambling Help presented significant obstacles to users seeking timely assistance. The lack of mobile optimization, especially crucial with two-thirds of visitors accessing via mobile devices, further impeded vital interactions and reduced critical engagement opportunities.
As the lead UX designer, the mission was clear: transform the website into a user-focused resource tailored specifically for clarity and ease of access. The process involved rigorous research, comprehensive wireframing, and high-fidelity design mockups. Close collaboration with the development team ensured each feature directly supported the website’s core mission—providing clear, immediate access to essential resources.
The redesigned Get Gambling Help website became more than a resource—it evolved into a powerful lifeline, effectively guiding users to the crucial support they needed.
Originally cluttered and complex, wireframe redesign efforts streamlined navigation, prioritized crucial CTAs, and eliminated unnecessary visual distractions. These improvements ensured the user interface clearly communicated available help, significantly simplifying the user journey, especially for mobile users.
The updated design introduced intuitive layouts and strategically positioned CTAs such as “Get Help Now” and “Text HOPE,” dramatically increasing user interaction. Enhanced mobile optimization provided clear, straightforward access across all devices, effectively boosting engagement and ensuring critical resources were readily available.
Leading the development with precision-driven UX strategies, each feature was crafted using detailed analytics and SEO insights. Mobile responsiveness, optimized CTA placements, and improved content organization resulted in significantly reduced user drop-offs. Notably, features like the sticky header and prominently displayed “Stories of Hope” dramatically improved user connection and engagement, transforming Get Gambling Help into a truly empowering resource.
The Get Gambling Help transformation illustrates the impact of thoughtful UX design. By addressing initial limitations and applying valuable insights, we built a platform that enhances user experience, aligned with the organization’s mission to support those facing gambling addiction.
