The Get Gambling Help website needed a comprehensive redesign to address key challenges impacting user engagement and accessibility. Its outdated design and cluttered layout created a disconnected experience, leaving users frustrated as they tried to navigate essential resources.
To create a more supportive and engaging user experience, I utilized tools like heatmaps, user behavior analysis, and SEO insights. These data-driven improvements helped transform the site, making it more intuitive and effective for its audience.
The Get Gambling Help website faced significant hurdles with an outdated design, overwhelming visuals, and confusing navigation. These issues left users struggling to access help and resources. Additionally, the site’s stale content and limited development resources made it even more challenging to introduce the custom functionalities needed for a better experience.
As the lead UX designer, I guided the redesign process from start to finish. Through in-depth research, wireframes, and polished mockups, I crafted a design that prioritized user needs and clarity. By collaborating closely with engineers, I ensured the final product was not only user-friendly but also aligned with the site’s core mission: providing meaningful, accessible support to those who need it most.
To improve the user experience on Get Gambling Help, we set clear objectives:
Recent UX enhancements led to significant results:
The redesign redefined Get Gambling Help as a vital support platform, balancing accessibility and engagement to connect users with essential resources.
The site’s cluttered design, outdated information, and complex navigation initially limited usability. With 66% of users on mobile, the lack of mobile optimization further hindered accessibility, while poorly positioned CTAs missed key support opportunities.
The redesign introduced a streamlined layout with clear navigation and CTAs like “Get Help Now” and “Text HOPE.” Mobile optimization boosted accessibility, especially around key CTAs, significantly improving engagement.
Leading UX efforts, I focused on data-driven strategies. UX and SEO insights guided mobile responsiveness, CTA optimization, and reduced drop-offs, which led to features like a sticky header and improved content organization. Insights also highlighted high engagement with “Stories of Hope.”
The Get Gambling Help transformation illustrates the impact of thoughtful UX design. By addressing initial limitations and applying valuable insights, we built a platform that enhances user experience, aligned with the organization’s mission to support those facing gambling addiction.
