Project phase

Rethinking Noma​

Growing Noma

Noma embarked on an ambitious journey: to revolutionize how employers and job seekers connect through an innovative, intuitive digital platform. Without direct industry comparisons, this bold vision required a ground-breaking design, setting a new standard for workforce engagement, usability, and user empowerment.

Through extensive research into similar platforms and careful study of best practices, Noma’s digital experience was expertly crafted to meet unique market demands. The resulting platform isn’t just user-friendly—it’s transformative, providing both employers and job seekers a powerful, intuitive space to connect effortlessly.

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Noma Wireframes
Noma Final Design
Project phase

The Challenge

Creating Noma’s digital platform meant pioneering an entirely new category, the “Uber for the workforce.” Without direct competition to emulate, the challenge was exciting yet complex. In-depth research into related apps laid the strategic groundwork, identifying critical functionalities and user interactions that could redefine user experience and set Noma apart.

My Role

As lead designer and developer, the focus was clear: bring Noma’s ambitious vision to life. Conducting detailed competitor analyses, designing strategic wireframes, and meticulously developing the platform with HTML, CSS, JavaScript, WordPress, and Elementor, every step was aimed at delivering a seamless, inspiring user experience. The goal wasn’t just to build a functional platform—it was to create a space that empowers, connects, and innovates.

Concept to Creation

Advanced Web Design Techniques

Noma Workforce Application - Mobile Mockup
Creative Direction
CSS
Development
Graphic Design
HTML
jQuery
Product Design
User Experience
UX/UI Design
Web Design
Wireframing (UX/UI)

The final product positioned Noma as a true pioneer, combining elegant design with intuitive usability to raise the bar in workforce solutions.

Noma Wireframes

Wireframes and User Interface

Strategically crafted wireframes developed in Figma ensured a seamless, intuitive user journey. Each interaction was designed to maximize engagement, empowering users through clarity and thoughtful navigation, setting the foundation for meaningful connections.

 

Design and Customization

The design process involved meticulously selecting bold yet approachable color palettes, refined typography, and cohesive visual elements in Figma, Illustrator, and Photoshop. These intentional choices clearly embodied Noma’s core values, crafting a professional yet approachable brand identity that resonated with users.

Noma Final Design

Development and Implementation

Development utilized HTML, CSS, jQuery, and was robustly supported by WordPress and Elementor. Special attention was dedicated to mobile optimization, delivering a visually compelling, fast-loading, and fully responsive experience across all devices. This comprehensive development approach ensured Noma provided exceptional performance, empowering seamless connections anywhere, anytime.

Outcome:

Noma’s platform is more than a job-matching tool—it’s an industry game-changer. This design blends functionality with ease, offering a streamlined experience that delivers results for job seekers and employers alike.

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