The original Go By Truck website wasn’t just outdated—it was actively limiting user experience and hindering critical business connections. With a confusing layout, inconsistent design, and difficult navigation, the site struggled to serve its vital role of connecting shippers and carriers seamlessly.
By harnessing insightful data-driven strategies—deep user behavior analysis, detailed user feedback, and comprehensive SEO audits—the new Go By Truck website became an intuitive, engaging platform. These enhancements boosted usability and solidified the company’s role as an innovative leader in efficient and transparent transportation solutions.
Go By Truck envisioned a fully customized, hand-coded website that matched the efficiency and clarity of their core application. Moving away from traditional CMS platforms like WordPress, the goal was a streamlined digital experience, emphasizing transparency and direct collaboration between shippers and carriers, revolutionizing the truckload transportation industry.
Leading both design and development, every detail of Go By Truck’s digital platform was thoughtfully executed with hand-crafted HTML, CSS, JavaScript, Bootstrap, and jQuery. This meticulous, responsive development mirrored their innovative vision, ensuring seamless user interactions perfectly aligned with the core application’s efficiency and functionality.
The result was more than just a website—it became a powerful extension of Go By Truck’s commitment to simplicity, transparency, and seamless collaboration in transportation.
Focusing on the distinct needs of trucking professionals, wireframes were meticulously crafted using Figma and Photoshop. Every element was strategically positioned to simplify interactions and maximize ease of use, ensuring a straightforward and satisfying digital experience.
Bringing strategic wireframes to life, the design phase was executed entirely from scratch using Figma. The aesthetics and functionality reflected Go By Truck’s core values, translating their vision into an intuitive digital platform, resonating deeply with users and enhancing their interactions.
Departing from traditional CMS reliance, the Go By Truck site was meticulously built with custom HTML, CSS, and jQuery. This bespoke “command center” provided users with intuitive navigation, simplicity, and functional clarity, creating a robust digital platform that truly embodies Go By Truck’s vision of streamlined, efficient transportation solutions.
This project exemplifies innovation in digital design, reimagining the user experience for an often-overlooked industry. Go By Truck’s new site is more than a digital asset; it’s a powerful command center for truckers, a gateway to streamlined connections and efficient operations, igniting the spirit of the open road.
