This project was a strategic overhaul that transformed Go By Truck’s digital presence, designed to showcase its innovative approach to full truckload transportation. By focusing on direct connections between shippers and independent carriers, the redesign emphasized Go By Truck’s commitment to transparency and a streamlined, cost-effective supply chain.
Through a data-driven approach that included user behavior studies, feedback, and SEO insights, the redesign improved site usability and engagement. These enhancements strengthened Go By Truck’s role as a trusted platform, empowering both shippers and carriers to interact openly and efficiently.
Go By Truck required a fully custom-built website that avoided traditional CMS platforms like WordPress. The goal was to reflect the efficiency and transparency of their customer-facing application, emphasizing direct collaboration and cost savings in full truckload transportation
As lead designer and developer, I was responsible for every aspect of the site’s creation. By hand-coding the website with HTML, CSS, JavaScript, Bootstrap, and jQuery, I developed a custom, responsive platform aligned with Go By Truck’s vision, creating a seamless user experience that closely mirrors the application’s functionality.
This fully hand-coded platform unites functionality with intuitive interaction, advancing Go By Truck’s mission to foster collaboration and streamline the transportation process.
Understanding the unique needs of truckers, we used Figma and Photoshop to create wireframes that served as the foundation for Go By Truck’s digital transformation. Each element was crafted to simplify the experience and enhance usability.
This project exemplifies innovation in digital design, reimagining the user experience for an often-overlooked industry. Go By Truck’s new site is more than a digital asset; it’s a powerful command center for truckers, a gateway to streamlined connections and efficient operations, igniting the spirit of the open road.