Project phase

Rethinking Go By Truck

Growing Go By
Truck

This project was a strategic overhaul that transformed Go By Truck’s digital presence, designed to showcase its innovative approach to full truckload transportation. By focusing on direct connections between shippers and independent carriers, the redesign emphasized Go By Truck’s commitment to transparency and a streamlined, cost-effective supply chain.

Through a data-driven approach that included user behavior studies, feedback, and SEO insights, the redesign improved site usability and engagement. These enhancements strengthened Go By Truck’s role as a trusted platform, empowering both shippers and carriers to interact openly and efficiently.

Project phase

Concept to Creation

Advanced Web Design Techniques

Creative Direction
CSS
Development
Graphic Design
HTML
jQuery
Product Design
User Experience
UX/UI Design
Web Design
Wireframing (UX/UI)

This fully hand-coded platform unites functionality with intuitive interaction, advancing Go By Truck’s mission to foster collaboration and streamline the transportation process.

Wireframes and User Interface

Understanding the unique needs of truckers, we used Figma and Photoshop to create wireframes that served as the foundation for Go By Truck’s digital transformation. Each element was crafted to simplify the experience and enhance usability.

Design and Customization

Bringing the wireframes to life, I designed and developed the site from scratch using Figma. This phase focused on embedding Go By Truck’s core values into the design, creating a platform that goes beyond visuals.

 

Development and Implementation

The site was crafted entirely without a CMS, using HTML, CSS, and jQuery to build a custom “command center” that enables intuitive and seamless navigation, mirroring the simplicity and functionality Go By Truck envisions for its users.

 

This is a screenshot of their website after we completed it.

Outcome:

This project exemplifies innovation in digital design, reimagining the user experience for an often-overlooked industry. Go By Truck’s new site is more than a digital asset; it’s a powerful command center for truckers, a gateway to streamlined connections and efficient operations, igniting the spirit of the open road.

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