The original Go By Truck site struggled with usability challenges stemming from a cluttered design, outdated content, and inconsistent structure. These issues made it difficult for users to find the critical information they needed.
By taking a thoughtful, data-driven approach—drawing on user behavior studies, feedback, and SEO insights—the redesign elevated the sites usability and engagement. These improvements solidified Go By Truck’s position as a trusted platform, fostering open and efficient connections between shippers and carriers.
Go By Truck needed a fully custom-built website, moving away from traditional CMS platforms like WordPress. The vision was to create a platform that mirrored the efficiency and transparency of their customer-facing application, highlighting their commitment to direct collaboration and cost savings in full truckload transportation.
As lead designer and developer, I was responsible for every aspect of the site’s creation. By hand-coding the website with HTML, CSS, JavaScript, Bootstrap, and jQuery, I developed a custom, responsive platform aligned with Go By Truck’s vision, creating a seamless user experience that closely mirrors the application’s functionality.
This fully hand-coded platform unites functionality with intuitive interaction, advancing Go By Truck’s mission to foster collaboration and streamline the transportation process.
Understanding the unique needs of truckers, we used Figma and Photoshop to create wireframes that served as the foundation for Go By Truck’s digital transformation. Each element was crafted to simplify the experience and enhance usability.
Bringing the wireframes to life, I designed and developed the site from scratch using Figma. This phase focused on embedding Go By Truck’s core values into the design, creating a platform that goes beyond visuals.
The site was crafted entirely without a CMS, using HTML, CSS, and jQuery to build a custom “command center” that enables intuitive and seamless navigation, mirroring the simplicity and functionality Go By Truck envisions for its users.
This project exemplifies innovation in digital design, reimagining the user experience for an often-overlooked industry. Go By Truck’s new site is more than a digital asset; it’s a powerful command center for truckers, a gateway to streamlined connections and efficient operations, igniting the spirit of the open road.
