The first version had no real web presence. The idea was big, but the site did not help employers and flex workers find each other or take the next step.
I studied behavior, talked through the jobs to be done, and rebuilt the experience around two clear paths. One for employers who need shifts covered. One for workers who want shifts. Pages are light, the story is simple, and actions sit up front.
Build a new kind of hiring site without a clear model to copy. Make first‑time use feel simple for two groups with different goals. Keep trust high and steps short, especially on phones.
I led UX, UI, and front end from kickoff to launch. I mapped flows and built wireframes in Figma. I designed screens in Figma and prepared assets in Photoshop and Illustrator. I built a custom WordPress theme, created custom Elementor widgets, and wrote HTML, CSS, and JavaScript with a light touch of jQuery. I kept design and build in sync so choices held up in the browser.
Noma moved from an idea with no site to a working product with steady traffic and leads. Employers and workers finish key tasks in fewer steps. The site now supports the match and helps the marketplace grow.
I planned two direct routes from the start. Employers post and manage shifts in a few steps. Workers browse, sign up, and claim shifts just as fast. Clear menus, short sections, and visible buttons keep people moving.
A clean layout with readable type and plain copy sets the tone. Color and spacing guide attention. Icons and simple visuals explain steps at a glance. Motion is light so pages feel quick on any connection.
I built on WordPress to make updates easy for the team. Custom templates and widgets replace heavy add‑ons. Code is lean and images are compressed, which keeps pages fast on desktop and phone. Menus work by keyboard and touch. I tested across devices and fixed issues before launch.
Noma moved from an idea with no site to a working product with steady traffic and leads. Employers and workers finish key tasks in fewer steps. The site now supports the match and helps the marketplace grow.
