The old site was loud and slow. Heavy effects and a shaky phone experience got in the way. People could not find what mattered or take action.
I read the behavior, listened to feedback, and rebuilt the paths. Every page points to a next step. The site is fast on phones and simple to use on desktop.
Leads were low and mobile visitors struggled. Effects and clutter hid the message and made forms hard to finish. The goal was simple. Clear paths to learn, try, and contact the team.
I led UX, UI, and front end from kickoff to launch. I reviewed analytics and notes from support. I mapped flows and built wireframes in Figma. I designed screens in Figma with assets in Photoshop and Illustrator. I built on WordPress using Elementor and Unlimited Elements, and I wrote HTML, CSS, and JavaScript with a light touch of jQuery for key parts.
Conversion rate rose by about 20 percent. Traffic and key actions grew to the numbers above. People now move from interest to action in fewer steps and spend more time on the right pages. The site does its job and helps the business every day.
I planned two primary routes. Learn the product and request a demo. Each screen has short sections, plain headings, and visible buttons. No dead ends and fewer choices on each step.
I took a less is more approach. Clean type and a tight color set keep focus on content. I replaced heavy effects with small, purposeful motion. Pages read well on small screens and feel quick.
I built a custom theme on WordPress so the team can edit content easily. I kept plugins light, compressed images, and trimmed code so pages load fast. Menus and forms work by keyboard and screen reader. Basic SEO setup is in place for titles, descriptions, and structure.
Conversion rate rose by about 20 percent. Traffic and key actions grew to the numbers above. People now move from interest to action in fewer steps and spend more time on the right pages. The site does its job and helps the business every day.
