Whip Around’s online presence needed an updated and design to connect with its audience and achieve consistant results. The previous site faced challenges with heavy animations and poor mobile performance, creating friction for users and detracting from the overall experience.
The website was reimagined into a high-performing, engaging platform by carefully analyzing user behavior, feedback, and SEO data. This transformation reinforced Whiparound’s brand identity and fueled significant growth in lead generation and business opportunities.
Whip Around’s website faced hurdles with low lead generation and poor usability, particularly on mobile. Overwhelming animations disrupted the user journey, making it difficult to engage meaningfully with the platform. They sought a solution to simplify the design, reduce unnecessary elements, and create a seamless experience for all users—particularly mobile users.
As the lead UX/UI designer, I guided the entire redesign and development process with a thoughtful, user-first approach. This included conducting thorough research, drafting sketches and wireframes, and optimizing layouts for mobile. The focus was clear: improve functionality, reduce friction, and inspire better engagement to boost lead generation.
This streamlined approach transformed Whiparound’s site into a user-focused platform with intuitive navigation and enhanced mobile functionality, setting a new standard for engagement and ease of use.
Using Figma, I designed wireframes that maximized user engagement by giving each piece of content a clear purpose. This blueprint combined vision with function to create a highly effective user experience.
I transitioned the site to high-fidelity designs in Figma, Photoshop, and Illustrator, applying a minimalist approach focused on clarity and ease of navigation. The redesign created a visually compelling and efficient experience across devices.
I brought the design to life using Elementor and Unlimited Elements for WordPress, with HTML, CSS, and jQuery. This robust foundation supports smooth user interactions and enables seamless updates by the team.
With a 20% increase in conversion rates, Whiparound’s new digital interface demonstrates the impact of innovative design. The site now drives strong user engagement, setting new benchmarks for growth and user satisfaction.
