The old site felt dated and hard to navigate. It did not tell the agency’s story well, and mobile visitors dropped off. Search reach was thin, and leads were low.
I met with stakeholders, read the data, and rebuilt the site around what clients and candidates need most. Clear services. Strong case studies. Simple ways to get in touch. Pages load fast. The voice feels true to the brand.
Modernize a long‑standing agency site without losing its character. Make it easy for prospects to see what we do and for talent to find open roles. Fix mobile and help more people reach the contact form.
I led UX, UI, and front end from kickoff to launch. I ran an audit and workshops, mapped the new structure, and built wireframes in Figma. I created comps in Figma and Photoshop with brand assets and icons in Illustrator. I built a custom WordPress theme and wrote HTML, CSS, and JavaScript with a light touch of jQuery. I set up clean URLs, titles, and meta so search engines can read the site. Design and build moved together so choices held up in the browser.
Traffic grew. Leads went up. People spend more time with the work and reach out more often. The site now matches who Russell Herder is today and makes it easier to start a conversation.
Two main paths drive the site. Work and Services for prospects. Careers for candidates. Menus are simple. Calls to action are clear. Case studies are easy to browse and filter. No dead ends.
A modern look with readable type and plenty of white space. Brand colors are used with care. Photography and layout put the work front and center. Motion is subtle so focus stays on the story.
WordPress gives the team easy editing. I built custom templates instead of heavy plugins. Images are compressed and code is trimmed so pages load quickly on any device. Navigation works by keyboard and touch. Forms are short and clear. I tested across browsers and screen sizes before launch.
Traffic grew. Leads went up. People spend more time with the work and reach out more often. The site now matches who Russell Herder is today and makes it easier to start a conversation.
